Sales Training Programs
Success in selling is no longer just about getting the order, success demands the development of a relationship with the customer that ensures that they remain a customer and an advocate for the salesperson and the business they represent.
Companies want their salespeople to produce more with less and that means leveraging every aspect of the sales process for maximum return. It doesn’t necessarily mean working harder, but it does require smarter more efficient use of the resources available. The most important resource in any sales process is the salesperson, that complex yet powerful resource, when on fire can produce amazing results without any additional tangible investment.
Successfully navigating the stormy waters of these turbulent times requires the salesperson to have all their available assets in peak condition. Those assets are identified by three words: Attitude, Activity and Skills and it’s the efficient use of those assets that produces sales results.
- Finance for Non-Financial Managers
- Communication Strategies
- Creating Value
- Features and Benefits
- Closing Sales
- Handling Stalls & Objections
- Effective Use of Questions
- Planning the Sales Call
- Building Trust & Rapport
- Strategic Selling
- Solution Selling
- Managing a Sales Team
Direct Marketing Direct Response
Direct Response marketing provides you with the opportunity to measure and monitor the effectiveness of your campaign and to fine tune your communications for improved resultsDirect marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium. .
Direct Marketing is the ideal vehicle for building your relationship with your existing customers. Every time you communicate with your existing customers you have a direct marketing opportunity - are you missing that opportunity?
Newsletters can inform and educate your customer base, introduce you to new customers and help you identify your customers and prospects needs, would you like to know how?.
The internet is a noisy place and there are millions of offers online. Are you getting your share? Having a web site or a Blog doesn't mean you have addressed the issue. This medium is traveling at lightening speed and how you use these technologies is vital part of any successful marketing program.